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    <title>Mahboob Hussain Field Notes</title>
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      <title>The Thing You Freeze Is the Thing That Breaks</title>
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      <description>Why brands, institutions, strategies, and people break when they are frozen too early, and what it takes to keep a plan alive in reality.</description>
      <pubDate>Sun, 07 Jun 2026 00:00:00 GMT</pubDate>
      <author>Mahboob Hussain</author>
      <category>Strategy</category>
      <category>Institutions</category>
      <category>Technology</category>
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